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About me

Lance “Coach LA” Waterman

Lance “Coach LA” Waterman is a Personal Development and Accountability Life Coach with more than 45 years of coaching, mentoring, and transformational leadership experience. Known for his bold, compassionate, and practical approach to inner growth, Coach LA has built a legacy of guiding people through life’s toughest challenges and helping them rise above the toxic habits that hold them back. Rooted in the principles of clarity, discipline, responsibility, and faith, Coach LA empowers individuals to take ownership of their lives through his signature mantra: “Make A Decision… Move Now!”

Throughout his decades of service, Coach LA has empowered thousands of individuals—students, professionals, seniors, couples, entrepreneurs, and faith communities—to identify their blind spots, break old patterns, and develop the mindset required to build consistency and momentum. His expertise shines in areas such as personal development, accountability, mental fitness, leadership, spiritual grounding, and habit transformation. With a unique ability to speak truth with love, he helps people confront distractions, excuses, procrastination, negative self-talk, and self-doubt—the very “dream killers” that derail potential.

As an author, speaker, and program creator, Coach LA’s work is deeply influenced by his lived experiences, spiritual foundation, and decades of coaching across multiple environments—from community programs and life-skills workshops to personal development seminars and one-on-one coaching relationships. His writings and teachings blend motivation, structure, real-life examples, and practical tools, making them accessible to readers at every stage of life. His signature message, “Make It Count,” is not only a call to action but also the heart of his accountability community—an empowering group dedicated to helping individuals stay focused, committed, and consistent as they pursue their personal growth journey.

In addition to his coaching career, Coach LA is known for cultivating safe, encouraging, and transformative spaces where people can reflect, reset, and rebuild. His book, Seven Deadly Toxic Habits: The Dream Killers , along with his coaching programs and the Make It Count Accountability Group , form a complete ecosystem designed to help individuals strengthen their mindset, elevate their habits, and reclaim their confidence. His approach is equal parts motivational and practical—encouraging people not only to dream, but to develop the discipline required to achieve those dreams.

Coach LA’s passion for transformation continues to inspire a community of people committed to breaking cycles, embracing change, and stepping into the life they were created to live. His impact spans generations, and his message remains clear and timeless:

With the right mindset, accountability, faith, and action, you can overcome anything that stands between you and your greatness.
Make A Decision… Move Now!

testimonials

What Our Clients Say

Coach LA is a prolific speaker and motivator. He has a way of connecting with his audience that draws you in. His success lies in the fact that he is not only extremely knowledgeable in his given area but that he also creates a personal connection with his audience.

Dr. Lucille F. Scott

Coach LA is an uplifting, enlightening powerful inspirational Coach. His topics are insightful and should be shared with all.

ToriNikole Smith

Coach LA Coaching ignites a dynamic and
invigorating perspective on navigating life’s challenges, resonating
deeply with the contemporary human experience. He champions a
biblical viewpoint that infuses hope and revitalization into a world
hungering for direction and encouragement. Brace yourself for a
transformative journey that not only addresses the complexities of
modern life but also reignites faith and purpose in a world yearning for
renewal.

David Gilliam Minitries

Engaging with Coach LA has undeniably been the pinnacle decision of
my recent past. I found myself in a dark abyss, yet within a few short
months under his guidance, my existence underwent a profound
metamorphosis. Coach LA bestowed upon me invaluable life skills
previously beyond my grasp. Two years on, still in tandem with Coach
LA, my life radiates with newfound brilliance. If you’re earnestly seeking
a transformative journey towards a richer existence, regardless of the
facets in need of refinement, entrust yourself to Coach LA’s expert
guidance.

Michael C.

Coach LA is truly a game-changer. His
coaching techniques are concise yet remarkably powerful, making
them exceptionally beneficial for individuals seeking personal
growth and advancement in their lives.

Dr. Marie Labranche

Coach LA delivered precisely what I required to shatter the chains of procrastination. The arsenal of tools and invaluable insights he bestowed upon me continue to propel my personal and professional endeavors forward. His unparalleled ability to foster a sense of personal responsibility, without coercion, is truly remarkable. Under his guidance, accountability becomes an irresistible force that drives one’s desire for growth. I wholeheartedly endorse his services to anyone seeking transformative change and a leap towards the next echelon of success.

Pamela King

Coach LA’s Accountability Teaching Modules are an absolute game-changer! The clarity and freshness of the modules have transformed my life in ways I never thought possible. They have not only equipped me with all the necessary tools and knowledge to pursue my career goals but have also provided me with the motivation and support I needed to stay accountable. I cannot recommend Coach LA’s Teaching Modules enough. They are a recipe for success and have truly changed my life for the better!

Jay Clark

I am incredibly grateful for the impactful coaching you provide. Your words have the power to ignite a fire within me, refocusing my energy on my goals and reminding me of my true purpose. Thanks to your guidance, I am constantly motivated and driven to reach new heights.

Ivy Streetman

When it comes to choosing a mentor who can truly guide you towards achieving your desired goals, there is no better choice than Coach LA. 

Denise Armstrong

Coach LA’s guidance has been an absolute game-changer for me. With his expert support, I have gained unprecedented clarity on my goals and objectives. His accountability program has empowered me to take immediate action and achieve several significant milestones in my journey. I am forever grateful for Coach LA’s invaluable mentorship and the positive impact it has had on my life.

William Knight

Coach LA the unequivocal key to unlocking the gateway to success. In a world where accountability reigns supreme, he stands as the guardian of triumph, guiding you towards the pinnacle of accomplishment. With Lance by your side, mastering the art of accountability becomes your secret weapon, separating you from the clutches of failure and propelling you towards unparalleled greatness.

Gordan Tredgold

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